Racine Sun

Wisconsin Gov. Tony Evers is pushing this holiday season to see all the people of his state convene in one central location.

“Our small businesses are the hearts of our Main Streets and some of the best places to find one-of-a-kind gifts for everyone on your list,” Evers recently posted on Twitter. “This holiday season, remember to #ShopSmallWI!”

Evers’ passions run long and deep, with WKOW reporting that this marks the second straight year the governor has designated the extended period leading up to the holidays as “Shop Small Wisconsin” time. The overall theme is to encourage residents across the state to purchase locally.

With “two-thirds of every dollar spent at a small business staying in the community,” Evers noted that shopping small goes a long way by supporting local jobs and benefiting the overall economy; the WKOW report said.

“Shopping small supports your neighbors, and that’s what being a Wisconsinite is all about," First Lady Kathy Evers said in a video message. She further explained that local businesses are more likely to carry out all their operations—including hiring, purchasing needed supplies and giving back to the community—in the neighborhood where they are located.

One of the ways that residents can easily find local products is by looking for the "Something Special from Wisconsin" logo.